Brand Identity
Aspen Potter Homes
The inspiration for Aspen Potter Homes is vibrant and energetic, with a sophisticated spin. The bold typography gives it a sturdy and trustworthy vibe while the clean white space gives it a feeling of fresh and modern. The colors are bold yet refreshing. Color psychology suggests turquoise stimulates energy, emotions, and balance while the gray is formal and grounding – all feelings a client may feel while buying a home!
Logo Exploration
Clean, Modern, Friendly
Social Media Templates
Consistency is everything. I created a few templates so my client could keep her brand consistent while utilizing her social media following on Facebook, Instagram, and TikTok. The gray composition will be used for serious quotes or testimonials while the teal is saved for urgent information she wants to draw attention to. 

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